If you’re in the Philippines today and would ask anyone in the street what major thing will happen this Sunday, majority of their answers would definitely be the Pacquiao-Mosley fight. He is the most celebrated and most famous athlete in the country that even toddlers know. In fact, big screens in the streets are being set up for everyone for the Pacquiao vs Mosley live stream this weekend that is being funded by the rich individuals in the community.
Every time Pacquiao would have a fight, major TV networks in the country are competing with each other on who’s going to have the official telecast. Several signature brands are getting him as their major endorser. Adding up to his several endorsements is the American multinational information technology corporation Hewlett Packard. He will be joining Lebron James in the project. It has been reported that he sealed 2 new multi-million dollar endorsement contracts with the computer giant.
The boxing promotion company Top Rank that handles Pacquiao has hired marketing specialist Lucia McKelvey to handle his endorsement contracts. McKelvey also handled golfers Tiger Woods and Michelle Wie. “It’s about exposure. Because Manny’s face would be on every box of HP chips around the world,” McKelvey said.
“My aim is to make him have category specific deals, like an automotive deal, a credit card deal an electronics deal, a cellphone deal. Every deal out there. So he is really growing around with these brands,” she added.
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